Alsapan is a French company, founded by Alsatian carpenter Joseph Strub, in 1972. Joseph was one of the first to understand the potential of mass-produced furniture.


His daughter, Marie Elisabeth Lanoux and 2 of his sons subsequently took over from their father, producing self-assembly laminate furniture, and the company has grown considerably under their management.

1994 Alsapan invented the wrapping process for machining furniture profiles.
1995 Start of the Flooring business, with a dedicated production facility for laminate flooring
2000 Acquisition of OZOO, then the 4th largest French producer of self-assembly furniture
2002 Acquisition of Hautecoeur, a company designing and marketing furniture produced in south-east Asia.
2003 Opening of the Shenzen purchasing office, in China.
2007 Incorporation of French bedroom-furniture manufacturer WELLE France.
2010 Takeover of French laminate flooring manufacturer Roysol. Marlenheim becomes the French capital for laminate flooring
2013 Creation of the Alsaclip system, an exclusive patented nail- or screw-free furniture assembly system
2014 Merger of the flooring, furniture and worktop businesses, with the 6 production facilities brought under the Alsapan banner, headed by CEO Cécile CANTRELLE, the founder’s granddaughter.

ALSAPAN products have always been sold through professional retailers, such as furniture stores and superstores, specialist flooring stores and DIY stores. These retailers are demanding professionals, all of them experts in their market, and who help drive ALSAPAN quality and innovation, to provide the consumer with top-quality, highly affordable products with the Made-in-France label.